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That is less true today, yet women remain much more selective.Is this difference a vestige of our early ancestry?Christopher Oliviola, Paul Eastwick, Eli Finkel, Ali Hortaçu , Dan Ariely, and Alexander Todorov (2015) ,"First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating", in NA - Advances in Consumer Research Volume 43, eds.
Dating websites often claim attraction between two people can be predicted from the right combination of traits and preferences, but a new study casts doubt on that assertion.
The study, which used speed dating data, found a computer could predict who is desirable and how much someone would desire others -- who's hot and who's not -- but it could not unravel the mystery of unique desire for a specific person.
Christopher Oliviola, Carnegie Mellon University, USAPaul Eastwick, University of Texas at Austin, USAEli Finkel, Northwestern University, USAAli Hortaçu , University of Chicago, USADan Ariely, Duke University, USAAlexander Todorov , Princeton University, USAHow do first impressions influence consumer mate preferences?
Using data from a major online dating site and from real speed-dating events, we show that a consumer’s dating success is influenced by the personality characteristics that his or her appearance conveys, even after controlling for physical attractiveness and numerous other variables.
"We found we cannot anticipate how much individuals will uniquely desire each other in a speed-dating context with any meaningful level of accuracy," Joel said.
"I thought that out of more than 100 predictors, we would be able to predict at least some portion of the variance.
This is well known, but the reason for this gender difference is unclear.
Evolutionary psychologists think it is because back in prehistoric times “dating” was much riskier for women.
I didn't expect we would find zero." It would be great if people were able to circumvent the hassle and heartache of the dating process by entering information into a computer and having it produce the perfect soul mate, Joel said.Tags: Adult Dating, affair dating, sex dating