Popularity of online dating

Once a person is no longer in high school or college, researchers have found that dating becomes much more challenging.

Online dating has opened up new possibilities for singles, research has found. Researchers believe that the availability of hundreds of profiles has given daters a “shopping mentality,” which leads participants to make snap judgments and be far pickier than they would be without so many profiles available.

It’s been reflected by the explosion of interest in services like Guardian Soulmates and the dating app Tinder which has taken cyberspace by storm over the past year, especially in the UK where its user base has been growing by almost 25% per week.

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“If you think about how we normally interact, we’re really social creatures and our species has developed over time to be really sensitive to non-verbal cues like facial expression and voice gestures,” Hibberd explains.

Online you don’t get that immediate response that you would when speaking to someone in person, which can deter people.” So what next for online dating?

She found that having communicated with the person beforehand removed much of the awkwardness when they met for the first time.

“It definitely made meeting someone seem way less scary and intimidating,” she said.

Most recently, scientists at the University of Rochester announced that online dating is now #2 on the list of most popular ways for people to meet a romantic partner.

Meeting through mutual friends still tops the list.

24 year old Samantha is a recently qualified graduate, working as a trainee accountant.

And like a rapidly growing number of twenty-something singletons in the UK, she’s been experimenting with online dating.

The study, which will be published in an upcoming issue of , looked at more than 400 psychological studies surrounding the topic of online dating.

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