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Instead of “Here’s my thing, give me money, give me clicks” center your attention around, “This is interesting, what do you think?
Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. But we’ve heard before that pages would receive lower priority in the feed. Your goal is to not only get lots of comments, likes, and shares, but for that engagement to be meaningful.
Examples…In 2014, the news feed was updated to show fewer text updates from pages. However, I do hate when marketers react based on post type to get the most reach. Remember when marketers used an image with an ugly link above it? Remember that update I mentioned above about text updates? I don’t need a live video five times per day from you. Later this year, an update to the news feed regarding live video from pages. But use it because the format is the best method of conveying your message. If you’re looking for ways to expand or shift your efforts to limit the impact of this change on your brand, you may consider exploring Facebook Groups.
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. As a result, you will see fewer posts from pages.2. This was the second half of the announcement, and it seems to be a significant pivot. ”Ultimately, posts that lead to long, thoughtful comments will have the most success on Facebook. Is a post that gets lots of likes, but no comments meaningful? Is a post that gets lots of one word and one sentence replies interesting?
I did my best to break down what I think is happening, but now it’s time to step back and evaluate how — and if — this changes things. Recorded videos will not get nearly the weight they once did. But as I’ve said repeatedly now, we simply don’t know how this will impact your page until these changes are rolled out. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Not as interesting as one with actual conversation.
Ultimately, these three scenarios impact the number of ads in Facebook’s inventory.
The more ads Facebook needs to distribute, the more competition an advertiser has to get their own ads shown.
Of course, ads can benefit from organic distribution as well.
So if the content in your ads generates meaningful conversation, that engagement will propel your post organically in the news feed.
But I do see potential there, and my bot is still running.
Whether it’s bots or Messenger via support staff only, you should not ignore this method of communication.
Groups aren’t a loophole for you to act a fool and pound everyone with your links.Tags: Adult Dating, affair dating, sex dating